IBM Think Conference 2020

Description

This year’s visual identity for IBM Think is an audio-visual collaboration – gestural, expressive, and driven by a deep sound analysis.

For this collaborative project with IBM and Grammy-winning music artist Imogen Heap, FIELD developed a new kind of sound visualisation: free from the paradigm of the timeline, dance-like and graphical – with the ambition of making the viewer hear, feel, and see the music.

Rendered for a new original composition and numerous variations – applied to as key visuals across all media for Think, IBM’s flagship conference with 40,000 attendees, this year held as the first fully digital event of its scale.

 

Role

I was working on design r&d, animation, and material development.

 

Reference

https://www.field.io/project/ibm-think-2020/

https://www.ibm.com/events/think/

CREATED BY

FIELD

CLIENT DIRECTOR

Vera-Maria Glahn

PRODUCER

Alice Shaughnessy, Svet Lapcheva

COMMISSIONED BY

IBM

EXECUTIVE PRODUCER

Xavier Boivin

RND + SYSTEM DESIGN

Jonas Otto, Felix Faire, Rosie Emery, Dani Macovei, Simon Fiedler

ORIGINAL MUSIC BY
Imogen Heap
CREATIVE DIRECTOR
Mike Hughes
EXECUTIVE CREATIVE DIRECTOR
Marcus Wendt
DESIGN + ANIMATION

Paul Brenner, Julien Bauzin, Moritz Schwind, Davide Piscitelli, Ariel Lu, Adam Priester, Luke Hale, Kristoffer Moth, Marian Pramberger, Giedrius Paulauskas